Yesterday I wrote part one in this short series that teaches you how to get referrals for different opportunities you’re involved in. I mentioned the things you shouldn’t do and also went into some detail about using Facebook and Twitter to your advantage. Today, I have some more tips for you!
While it’s true that the message may seem annoying to some, there’s a chance you’ll get some sign ups so it’s worth doing at least once. Obviously you don’t want to email people over and over. I would also suggest composing your own message if you have the option to rather than sending the automated message out that will sound canned, unnatural, and sort of like the advertisement that you don’t want to sound like. Remember yesterday how I told you that it was far more effective to share your opportunity as though you are a friend talking to a friend? That’s what you want to do here.
When you send your message, check to see if you have the option to alter the text so you can re-type it all in your own words. Send a clear, straight-forward, honest message about your opportunity. Address the good, the bad, and your results so far. Then, invite them all to join and share your referral link. This will be a lot more effective than just sending out a canned message that the company wrote for you.
Another really valuable tool at your disposal for getting referrals are forums! Most forums allow people to create signatures that will show up at the bottom of each message they type. You can use this space to your advantage by putting your referral link in the signature. It also helps if you preface it with a catchy tagline and bold it if possible so it shows up well and people don’t miss it.
Some forums have rules about advertising yourself, so don’t just start dropping your link left and right inside your posts. Just stick your link in your signature (if that’s even allowed — always read the rules first) and leave it at that. Some forums, particularly those that center around working at home or earning money online, have sub-forums that are set up just so people can freely advertise their services, businesses, or simply share referral links with others. Check for that and if that is there, take advantage!
If you have your link in your signature, you want it to get as much visibility as possible, so you need to make yourself known on the forums. Remember that every time you write a post, that link will show up in your signature. But don’t just post generic stuff. Actually try to add something meaningful to the discussions going on. People will take notice of you (and your link) if you actually have something of value to say. And the more you post, the more “respected” you will become and the more likely others will be to take an interest in your opportunity. If possible, try to speak with a voice of authority on the threads you respond to, but do this carefully — you don’t want to come across as a know-it-all either!
And again I must stress that you’ve got to read the forum rules. Pretty much every forum has a set of rules and most members are not going to like it if you come blazing in, dropping links left and right, without anything really useful to add to the conversation. If there is a “Welcome” or “Introduce Yourself” thread that has already been started, go there first and say a quick hello. People appreciate that!
You probably are already aware that your email provider will most likely let you create a signature there, too. A lot of people use their email signatures to display their phone number, address, and website address. Well, you can use this space and include your referral link! It will get sent with every email you send out, but it will be toward the bottom of the message so it’s not invasive (kind of like a forum signature). By all means, place your referral link in your signature. That’s just one more way to get exposure!
A Few Other Quick Ideas
- Place an ad in free online classifieds
- Create a business card or make up some flyers and post them on bulletin boards in public places (I know this is far-fetched and a lot of trouble to go to, but it can work!)
Don’t forget to read Part Three for many more ideas! There’s lots more you can do.